Monthly Archives: April 2015

Justin Harrison, an accomplished South African entrepreneur, is one of the world's leading experts on the subject of internet marketing. Since beginning his career in 1999, he has travelled all over the world meeting other experts in his field and forging a path to a hugely successful internet empire. He generously shares his expertise on numerous web sites and blogs, including those named Justin Harrison and Justin Harrison Marketing. He also runs a blog on search engine rankings and a personal blog about losing weight.

Au fait with the importance of social networking, Harrison is active on the major sites, Twitter and Facebook. He extends his reach beyond the websites with an engaging personal touch, relating to people on an informal level. He has 35,000 followers on Facebook, with whom he shares his ideas and insights on an accessible level and in a down to earth manner. His generosity with his business advice free of charge has contributed to his massive fan base.

Harrison openly confesses that the sphere of promoting business online is a tough nut to crack. Factual and realistic, his counsel is always based on personal experience. His honesty has helped foster the loyalty of his disciples. When Justin announced his intention to retire, they were totally supportive of his decision and left hundreds of comments on what was meant to be his last-ever blog post.

Twelve months after his retirement from blogging for business, Harrison made a comeback as a writer and resumed communicating his ideas and engaging with like-minded movers and shakers. He centers his blog posts around increasing online traffic, business and life itself. Each article is an eye-catching treasure trove of expert advice on how to develop a profitable online business.

An international industry leader with developments in Hong Kong, London and New York, Harrison also runs a website devoted entirely to marketing. This site offers advice on formulating strategies and expanding internet-based business using social networking and search engines.

The annual turnover of most of his clients runs into dozens of millions. They may have little to offer for the small businessman. For small potatoes like ourselves, his personal blog contains ideas and insights that we can relate to easily, interpreting them and integrating them into our own commercial practices.

For advice on how to expand your social networking presence, take a look at Justin's website about socializing. Marketing using social networking media is growing more and more competitive. This presents a major challenge to gaining an edge over the competition. Consulting his social media team can help you increase your numbers of followers and promote your brand.

Justin Harrison is very influential and experienced in the field of internet marketing. He channels his expert advice via multiple websites to the individual as well as the high end of the market. Increased profits, web page monetization, social networking, he has done it all. Read his blogs regularly to gain insight into one of the most savvy internet marketers we have at our disposal today.

What is marketing? According to the American Marketing Association, marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stake holders.

According to Kotler marketing management is an art and science of choosing target markets and getting, keeping and growing customers through creating delivering and communicating superior customer value.

The following is an analysis of the role, job, and contribution of a marketing manager:

A] Qualities required by a marketing manager
Good communication skills.
Strong determination to achieve goals.
Knowledge of self, he must know his capability before taking up such responsibility.
Maturity to handle situations, not just routine problems but also those affecting the organization internally but also fighting external sources mainly competition.
Knowledge of the product. He must know what he is selling.
Knowledge of firm. He must analyze the situation and position of the organization constantly.
Update technology.
Patience.
One of the most important traits required is creativity.

B] Roles and job of a marketing manager:

He acts a demand manager: as Kotler says he must be skilled in stimulating demand for a companys product. This requires him to not only create a demand for new products but also stimulate demand for existing products.
Brand awareness is also a very important task for a manager. He must make create stable marketing so as to bring awareness amongst customers in a target market.
Another important task for a marketing manager acting as a demand manager is to help shift demand from negative demand to full demand.
Chose the right market segmentation. Segmenting the market is one of the key reasons for the success of a product it lies in the hands of the marketing manager.
Idea generation. The real birth of a product takes place from idea generation.
Idea recognition. These ideas can spring up from customers, clients or employees and it is the responsibility of the marketing manager to identify such potential product.
Building stronger brands.
Customer relationship management.
Maintain quality of the product.
Price fixation.
Adopting the right marketing plan.
Adopting marketing information systems so as to assess the managers information needs.
Achieving organizational objectives.
Market research operations: this can be done through data collection, data analysis, interviews. And a final judgment based on such reports.
Fixing remuneration.
Overcome tactfully the effects of competition.
Maintain stable relationship with creditors ands well as other firms.
Maintain corporate trustworthiness.
Choosing the right channel for distribution.
Analysis of the degree of competition.
Social benefits.
He also has the responsibility towards his customers. As the definition states he has to help more customers to enjoy more of these products and services.
Using modern technology such as data warehousing, data bases and data mining.
The key source to his success is definitely customer satisfaction.

Difficulties:
Dynamic environment.
Satisfying customers is the trickiest and most difficult part for marketing manager.
Market research.
Variations in economic position.

We can say that the basic job description doesnt relate every time to the actual job. In fact the employee should be adaptable to the environment and maybe work on tasks which were is not in the same order everywhere.

Jay Noland is a Network Marketing professional who has been in this business since 1995. Jay found success in this business from a young age and since then he has worked on several businesses that have reached global success and have their presence in several countries. Along with being a successful businessman, Jay Noland is also an excellent motivational speaker. Over the years, he has helped and mentored thousands of individuals in achieving success on their own and bringing a massive change in their professional as well as personal lives. In the industry, he is also known as a Master Trainer and he has delivered motivational talks all over the globe. People from all walks of life have attended his talks and benefitted from his talks and they have been positively impacted by his thoughts.

Jay Noland thinks himself blessed to be able to guide so many people and motivate them to achieve something tangible with their efforts. His leadership skills have helped him in achieving success in several business ventures even in the most grim business situations. He has always stood by the teams he has led and mentored them expertly through difficult business conditions. Jay Noland believes in giving his all when he commits to a task and this passion for doing good work has helped him foster great relationships with people all over the world.

With exceptional people skills and futuristic vision, Jay Noland has achieved massive success in the business arena and his opinion and advice is greatly valued by his peers and colleagues. Those who meet Jay Noland can't help but be influenced by his positive attitude and outlook towards life. Jay Noland is the CEO and founder of SereniGy MLM Company that deals exclusively in beverages that contain the herb Ganoderma Lucidum. The company helps determined individuals excel in direct marketing through sales of SereniGy products. Find out more at www.serenigy.com.

Attracting new clients in this economy can be a challenge. You need to get creative and adapt the way you promote yourself.

Here are a few simple strategies that you can implement and integrate in your marketing plan today. There is a tool that lots of small business neglect. It is just right there on your desk, but you may not think about it or and you may even be afraid of it.

What is this tool, I am talking about? Your phone. Yes, your phone is a powerful tool that you could use effectively to attract new clients.

In 1998 I started a telemarketing company in France and I was spending 6 to 7 hours on the phone, selling my clients products or setting up appointments for them. I know that calling prospects is not very fun, but I am not speaking of cold calling here. I don't want you to buy lists of potentials clients and speak to total strangers. I am talking of integrating your phone as part of your follow-up system. You will contact only people that you already met at networking events or online via social media.

Let's say that you attend networking events on a regular basis, you probably have tons of business cards on your selves or on a shoes box, and are just not doing anything with them. Go back to this pile of business cards, send an email to reintroduce yourself. Use your normal introduction about your services and ask those people what you can do for them or how you can help them. If you get a response, instead of emailing the person back, pick up the phone and call them. You already spoke with the person or met them online. It impresses people that you take the time to actually connect one on one. Make sure you are not trying to sell them anything, that is the tricky part, give them free and valuable information that could help their business. Networking is not about you, it is about them. Networking is not about selling but building a relationship.

If people don't reply to your first email, don't be mad, it doesn't means they are not interested right this minute or they haven't read your email yet, or maybe it went to spam, or they maybe too busy at the moment. There is no reason to fret. There are a thousand reasons people don't get back to you right away. Wait for few days or a couple of weeks and send another email or send them some information by mail. You remember the old way to do business - using the post office, well it still works, but only if you actually use it! Combining email and mail doubles your chance to reach people and double your rate of answers. When you pick up the phone after a couple of exchanges, you will see that you will get a lot more chance to attract clients.

After all this online and print information they have received from you they already know about you and your business. They know you care about their problems and can provide them valuable information, so they will either take the time to speak with you on a spot or if you call at a bad time you will get a chance to schedule a phone appointment to speak with them at a later date.

What about calling your previous clients, they already know and like working with you? Do you have a new product or service that you would like to tell them about? Always remember to list the benefits and describe how your new product will help them. Too many small business owners are too busy selling and marketing that they neglect their current clients. It is much easier to have a client become a repeat client than to get a new client. So check your database, who could you call right now?

I don't have my telemarketing company anymore but on my French consulting business "My French Network" that I started in the US few years ago, I still use the same techniques. I contact each and every person who contacted me for a free consultation. Starting a business in the US for a foreigner can take months or years, time to find the funds or get all the immigration requirements. I give my clients a call within 3 months of the consultation to make sure they are getting somewhere in their process. Then I give them a call at least every 3 months to get updates on their project. If they are still not ready for my help I may call them every 6 months. In the meantime I keep sending my newsletter, stay on top of their mind and check up via email to keep them interested. When I call they are not surprised; they do not reject my call. They are actually glad to see that I still follow their cases and I am still there to help them; I am still building the relationship.

So pick up your phone NOW.

Call your previous clients; reconnect with the people you met since the beginning of the year. Find out how you can help them. Create a follow-up system to keep in touch with them on a regular basis. Don't just call once and forget about it. Use software like Act or OutLook Express to set reminders of when to call. Schedule a few hours a week to call your contacts and clients. Try it for the next 30 days, track your results, and then check how many new clients come rolling in. You will be surprised by the results. Integrate the process into your daily marketing plan.

Your own phone can change your business, it is as simple as that.

Creating a follow-up system is an integral part of Power of Networking Secrets. You will discover the step-by-step process to integrate and customize simple, yet effective strategies to put your follow-up system on auto-pilot. You will do the set-up work once then let your system work for you! so you will work once, then your system will work for you.
Check Out here PowerofNetworkingSecrets.com

If you like this article and want more networking tips to attract clients, get my Free Audio "Networking Made Easy" at http://www.powerofnetworkingsecrets.com

Biba F. Pdron, Business & Marketing Consultant, founder of Biba4Network, also knows as "The Connection Queen", helps solo-entrepreneurs to maximize their networking results and reveal proven strategies to attract more clients and double your business with simple but effective networking system.

Biba is the author of "Start Your Dream Business Today! The Proven 11 Steps to Start and Grow Your Own Business". And "Power of Networking Secrets" a program teaching you step-by-step how to turn more networking contacts into business boosting clients in 7 simple steps.

If you are here looking for information about ACN Network marketing business and you're wondering if ACN is a scam, then you have come to the right place. So the big question is if ACN MLM is a gimmick? Are the ACN reps that you see all over the place representing something fraudulent that they themselves really do not know much about? By the time you're done reading this, you should have clear expertise about ACN and why some folk are calling it a gimmick.

IS ACN A gimmick? NO
ACN is a Multi-level marketing enterprise that is giving regular individuals like you and I the opportunity to be financially free. The ACN scam allegations are honestly ridiculous. This is nonetheless not surprising because the Network marketing industry has taken a poor reputation over the calendar year due to the natural skepticism nature of us human being and also due to the way the associates have gone around running their venture. This has had negative effect on the Network marketing industry over the years. So to emphasize my point again, most Network marketing businesses including ACN are not scams.

The 1st prove that ACN is not a scam is the fact that they are marketing at least one service. There are actually many businesses out there promoting the concept of mailing money to someone. Whenever you see this, please operate from it. There is a rationality why the business is called Multi-level marketing or Multi Level Marketing. The company has to be marketing at least one product or service. There has to be an exchange of product and service from one party to another. This pretty much throw the ACN scam allegations in to the trash might.

Another prove that ACN seriously isn't a scam is the type of services that they are marketing. Should you are familiar with the business, ACN is marketing telecommunication services. They started from long distance services. Now, they market phone services by partnering with the key telecommunication carriers out there. ACN is currently partnering with Sprint, Verizon, AT&T, T-Mobile, Dish Network, Direct TV etc. In places like Canada and other part of the United States, the Network marketing business now market energy by partnering with the main energy carrier in that region due to the energy deregulations. I have a question forr those making the ACN scam allegations. Are Verizon, AT&T, Sprint and the other telecommunication Businesses scams? If ACN is a gimmick, would these businesses put their reputation on the line by partnering with ACN?