Monthly Archives: May 2015

Affiliate marketing is one of the hottest home business opportunities around. With some basic training, you can easily set up an affiliate business and get started in a couple of weeks.

Affiliate programs are the best way for you to sell someone else's products or service and get paid for it. Selling through an affiliate program is a great way to sell on the Internet without getting knee-deep in product.

You market the product or service online (that includes websites...

Affiliate marketing is one of the hottest home business opportunities around. With some basic training, you can easily set up an affiliate business and get started in a couple of weeks.

Affiliate programs are the best way for you to sell someone else's products or service and get paid for it. Selling through an affiliate program is a great way to sell on the Internet without getting knee-deep in product.

You market the product or service online (that includes websites, emails, forums, blogs as well as paid advertising). The company then is responsible for the product; they process the payments, ship the merchandise, and handle any complaints. You provide the marketing and get the commission. Brilliant!

Say you own a website giving people information about Jazz Music. You could place links to products related to Jazz Music, CD's, download sites, etc. on your website. When your visitors click on your links they will go to the website you are promoting. If they buy, you will be paid a commission. Not bad for providing information huh?

You can find affiliate programs just about everywhere these days. A good way to find programs you'd like to join is by doing a search on your chosen topic. See what your competition is doing for a place to start. The affiliate networks such as ClickBank and Commission Junction are great places to look as well.

Look everywhere you shop online. Check the web sites for the words affiliate or partners. You'll soon see there are almost no merchants online today who don't have some sort of affiliate program. If you're going to have a website or blog, you should definitely have affiliate links.

When you register for your chosen affiliate program you will receive your own personal ID number. When you place your link to the website you're promoting on your website, you will use a link address which includes your unique ID. Anyone who makes a purchase via your personal link racks up commissions for you. These commissions are paid based on the pay schedule of that particular program.

There are a number of products which show you the ins and outs of starting your affiliate business. Check the resource box of this article to get the two best and most economical products on the market today. Each of these products is guaranteed by the product owner and each has its strong points. The most important one being, you get the information you need without spending a fortune.

Easy as pie? Right? The truth is, you will probably need one of the resource products to get things set up; but I wouldn't spend a lot of money on them. Check out the recommended products to get you started. Above all, get started. You won't earn until you learn. Good luck!

Think of a scenario, whereby you own a restaurant that offers delicious food, with great services and excellent environment. Everything is perfect but how would people know that?

In the marketing portion of a business, this is the foremost important aim of a leader to put the right kind of a marketing team on the task of making his restaurant and bar famous even before they come into existence. People should come to the point where they want to have your services as soon as possible. Some companies dont rely on marketing at all; the reason behind it is that they are already quite established and through word of mouth people are quite aware of their reputation. People from far away places know about the services, food and quality that these restaurants offer. Hence, all these restaurants and bars need to do is to be consistent with their taste, quality and promises.

With such an approach businesses have to wait for years and years to build this sort of reputation, but the question is, why wait so long when modern and impressive techniques are now designed. With such a procedure, you can get well known with in the shortest time possible and enjoy with huge profits and earnings right a way rather than waiting for years.

For a restaurant and a bar which does not have a marketing department within their complete set of a team, they can outsource a marketing team; perform all the marketing functions for them. These functions include pricing, placement, packaging, product, distribution and promotion. All these areas are the most important things to ponder upon. A successful business always takes care of all these segments and makes sure that customers are fully satisfied. Customers are the top most priority for a business owner. If you get to know them and their preferences, then you just need to gather up a team to make things accordingly. This isnt possible without a detailed research on who and where your customers are.

You need to design a proper target market and a proper approach to market your sports bar and restaurant business. Try to know your competitive advantage and flaunt it. Make sure your campaigns are being viewed by your target market. It is even better if you make campaigns for your caf, sports bar and restaurant business both below the line and above the line. Whether its a school, college, university, commercial or residential area, you should place properly designed billboards, posters, brochures, TV advertisements or infomercials for your restaurant.

Once your caf, sports bar and restaurant is fully planned to marketed, all you need to do is decide for the perfect timing for the campaigns to be launched. Make sure your ideas and techniques are different than your competitors, else you will seem like copycats, and that is something you dont want at all for your business. One of the most important tip is to find the most well known advisors for this specific task, so that the most crucial part whereby an image is being formed in the minds of the consumers for the first time ever, is handled effectively.

SMS marketing is catching up with marketers and small and medium business owners. But before you start on a campaign it is important to know the language of Mobile marketing. Let me start with something simple. 'Single Opt-in' is a term used mobile marketing parlance that refers to a mobile subscriber who has agreed to receive your marketing promotion sms. Marketers who adopt an opt-in program are more likely to see success than a random sms campaign. Very close to single opt-in is double opt-in where the marketer asks a subscriber to opt-in twice before starting any sms campaign. This is a sure-shot way to ensure that subscribers are not unhappy with your sms campaign and in fact they have shown their interest to receive information about your product. Confirmed Opt-in refers to a process of verifying a subscriber's intention to subscribe to the sms campaign and give the marketer an explicit agreement from the subscriber.

You should also be aware of the 'level of permission' that a subscriber has given for receiving marketing content. A little more than what has been agreed might put-off the subscriber killing your marketing objective. A short code is the most important part of a campaign. It is a short 4 to 6 digit code used by marketers to receive responses from subscribers. You must have seen an sms message which says "send in your replies to 7755 and win great prizes". This 7755 is the short code. A dedicated short code is a number that is running for a single service at a time. Say '7777' is only used by a Reality show for getting viewer 'votes'. The Response Capability of the subscriber refers to the user's capability to respond to an sms message based on the functionality of the device.

Let us understand some more terminology which will make us more familiar with mobile marketing. Mobile content refers to news, sports information or entertainment content which is not hard marketing. It can be a prelude to your marketing efforts. Premium content on the other hand is fee a based service for which the subscriber has to pay a certain amount of money. It is a revenue generating source for marketers. Now, without loading you further with sms marketing jargons I will share few tips that you need to know before starting an sms marketing campaign.

Starting a mobile campaign requires approval. It is important to ensure that all services that you want to package in the campaign is in the approval document. It is ideal to cover as many services you can think of in the approval. Get the prospect data from your CRM system and ask your marketer to integrate it with the marketing interface. Last but not least have your customer support in place and launch the campaign with confidence.

E-commerce Fulfilment has evolved as a solution to the goods and services in business arena. These services are used by almost every business organization because they provide efficiency, accuracy and reliability. The scope of E-commerce Fulfilment includes receiving goods, storing them in warehouses, shipping and reaching them to their destination. This ensures that E-commerce Fulfilment services value the manufacturers and the goods produced by them. With the development of the electronic process it has become easy to carry out business throughout the world.

E-commerce Fulfilment has made it possible to trade and carry out business online through mails and websites thereby giving a new dimension to businesses and also building trust and commitment for work. E-commerce Fulfilment is very dynamic in nature and helps to provide individual attention to every business done. It helps the business organizations to attain their business objectives by providing efficient services. E-commerce Fulfilment ensures that the goods and services will reach their destination on time and also keep records of every detail like maintaining stocks, taking orders, online customer detail and shipping details. It also takes care of records regarding suppliers, accounts as well as tax. Being reliable and flexible in their activities, E-commerce Fulfilment services provide authenticity in their work.

Marketing is a very important activity performed by a business concern. Its main objective is to make the consumers aware of the products in the market that are produced by various business organizations. In the absence of proper marketing the products cannot be successful in the market. Thus, marketing is essential. There are many materials that are used for marketing like pamphlets, leaflets, catalogs, brochures, books, magazines and newspapers. All these materials provide information about the product to the consumers. Hence, it is essential that all these materials are produced and distributed properly at the right time and at right place. Therefore, Marketing Materials Distribution is a very important activity to be performed by a business firm.

Marketing Materials Distribution seems to be easy but it is really a tough job as it is very time consuming and requires lot of effort. Therefore, it is better to hire a Marketing Materials Distribution company which can take care of the Marketing Materials Distribution work ok the business concern because they are specialists and experts in this field and will be able to perform Marketing Materials Distribution efficiently and in a cost effective manner.

Thus, E-commerce Fulfilment and Marketing Materials Distribution both are helpful to a business concern.

A great way to look at your key marketing indicators to understand whether your marketing strategy is working or not is to look at your sales revenue in relation to your key marketing indicators listed below. If your sales are up-it is working. If your sales are down-it is not.

However, this is not enough. Sales revenue alone gives you no feeling for your marketing dynamics and provides no way to focus on the key elements of your marketing operation. Try creating a marketing funnel by looking at the following starting at the top and working your way down the funnel:

1. The size of your market as a whole.
2. What part of the market you cover with your marketing activities.
3. How much of your market coverage can be converted into interested potential buying customers?
4. Measure how many of those potential buying customers actually convert into customers.

This funnel narrows at each step of the process. You can quantify each level of the funnel with key marketing indicators and track how well your strategy is really working or not working and how to correct it.

The key marketing indicators are

Market Size:Your Target Market Population.
Market Growth:Target Market Changes
Market Potential:Business Available from your Target Market with a
Maximum Dollar Value
Market Coverage:Effective Marketing Activities that Reach Your Target
Market
Lead Generation:Quantity of Motivated Potential Buying Customers and
% of Target Market
Lead Conversion:Quantity & % of Leads Converted to Sales
Market Share:Market Share of Business in Your Target Market
Average Sale:The Dollar Amount of Each Average Sale.

To be effective in your marketing strategy, you should measure this information monthly and be consistent in the measurement of this information. To do this more often, the information may be skewed in that there are too many daily variances to get a clear picture and understanding of the underlying dynamics of your market and business practices if you look at the information on a daily or weekly basis.

Monitoring the above information will tell you what is and what is not working in your marketing strategy. You will know if your market is growing or decreasing, in addition to how much business is out there for you and your competitors. You will know if your advertising and other integrated marketing communications are bringing in sufficient numbers of qualified leads for potential buying customers. You will also be able to determine if your market coverage needs to be increased or not and if your sales people are converting leads into customers effectively. You will understand the trends of your business and will be able to spot areas that need more attention than others.

Using this information will allow you to have a complete understanding of your competitive analysis that will give you a solid feel for ways to increase your share of the target market.

When compiling data for your market size, it should consist of the number of people in your target market who meet your demographic study discussed earlier. This information would be updated annually rather than monthly, as it is a demographic comprehensive study of your potential probable customer.

To gather the data for your market growth, consider the average frequency of purchase for your type of product or service. Unless you have great market research at the tips of your fingers, you will have to estimate this one based on your knowledge of your markets and common sense at the same time. In the exhibit industry, I would want to know how often my customer purchases an exhibit item and what they purchase to determine this demographic information.

The next step is gathering Market Potential based on the first three steps in looking at your marketing exposure. Does your marketing reach someone in your target market? If so, the potential buying customer is exposed to your marketing message. A great example is a direct mail piece that has been mailed to 5,000 people and you would have created 5,000 exposures if all the addresses were known and correct. If you do this twice a year, you would be creating 10,000 exposures. Additionally, if you run an advertisement in the local business paper or magazine that reaches 15,000 of your target market customer, then you have created a total of 20,000 total exposures by this time. If you continue to circulate 2,500 newspaper inserts per week for four weeks, then that would be another 10,000 exposures for a grand total of 30,000 exposures to your target market potential customers.

In generating leads, it can be done in many different ways for your company. A lead would be any person who has expressed interest in your business or its products and/or services by walking into your store or showroom, submitting an email, responding to your direct mail or viral marketing piece, making a telephone inquiry indicating interest in your product and/or service, or filling out a call to action form on your web site responding to a product and/or service inquiry. This person would be considered more than someone in your target market because they exhibited a motiivation to buy and an interest in your product. Leads are a process of someone having already begun to work their way through the Purchase Decision Buying Cycle and have made an expressed interest in working with your company.

When you convert these leads to sales, you have already most likely collected sales information by this time. For the purpose of tracking your marketing strategy, you will need the exact number of each sales transaction and the number of each lead generated to calculate your true lead conversion rate.

When compiling your sales dollar totals, you can find this on your business financial statements or in your sales reports in your accounting program. This information represents one type of marketing data most people can find fairly well.

Now that you have created your key marketing indicators, it is time to use metrics and evaluate this information to keep you informed of what your quantification efforts are and will give you accurate, objective and an ownership point of view of your business rather than the usual collection of random numbers with personal impressions most small business owners rely on. You will know what your business is doing and what to do about it. You will be able to constantly adapt to change by being in the know of your business strategies and using metrics for quantifying your data.

This is the last section of What is Marketing Strategy and Why is it Important? I hope you found each of the six components to your marketing strategy of value and will use this information to grow and strengthen your business by using metrics along the way.