Monthly Archives: June 2015

Like me, have you received email invitations like these?

> I'm using LinkedIn to keep up with my professional contacts and help them with introductions. Since you are one of the people I recommend, I wanted to invite you to access my network on LinkedIn.
>
> Basic membership is free, and it takes less than a minute to sign up and join my network.

I've received well over 35 invitations like this, worded almost precisely the same way. The senders have acted surprised and offended that I did not leap to take advantage of this invitation.

Let's look at the problems in this invitation from a marketing point of view.

* Almost all of the invitations I received were from people whose names I did not recognize. Why would I want to be part of their network? The invitation doesn't say who they are, who they have access to and how I would benefit from their network.

* What is Linked In, how does it work and what are the benefits of using it? No one has yet explained this clearly in their invitation. You cannot expect that someone receiving this invitation understands what you're asking them to join or how it would be advantageous to them. It would be helpful to have a paragraph or two describing how it works and citing a specific result the person behind the invitation enjoyed from membership. It may be that people assume that since "basic membership is free," the typical recipient of this invitation will go ahead and join. But even if it doesn't cost money, joining would take time. You still need to "sell" people on taking a free action, especially with respect to an activity or organization that may be unfamiliar to them.

* No one took the time to head off possible misunderstandings or objections to this membership. As a non-member of Linked In, I am concerned that joining would open me up to a lot of email and phone calls in which I would have no interest and that would waste my time. Again, you can't assume that something free is thereby enticing; you need to imagine why someone might have doubts or dismiss the idea and address those objections.

* Using a canned invitation that is almost exactly the same as everyone else's doesn't make a good impression. Even if the text provided by Linked In were effective, which it's not, you'd want to give it your personal stamp.

Other than being irritated that they are apparently encouraging people to send invitations that make little sense, I have nothing against Linked In. Perhaps it's a useful organization. My point is that its members need to use common sense and fundamental marketing principles to encourage busy, skeptical people to give it a chance.

Online education, such as online marketing courses, successfully passed the scrutiny of students, educators, employers, and even many of its detractors. After all, times have really changed the way people live and learn. Gradually, people accepted the fact that a successful education is not measured by being physically available in class; it is the students devotion to learn and the courses competitiveness that make professionals out of laymen.

One of the most popular among online lessons is online marketing courses. And why shouldnt it be? Marketing does not waver in appeal because these kinds of jobs are always in demand. Businesses thrive because of sales and almost always, marketing people are on the front of these transactions. Hence, many graduates of marketing diploma courses and marketing certificate courses reap the rewards of a successful career ahead of many other professionals in different departments.
Online marketing courses present an affordable and convenient option to learn marketing diploma courses and marketing certificate courses. With asynchronous learning, students can choose a timetable that wouldnt hamper their other priorities. Meaning, they can read or view lectures on their preferred time. Those with more flexible schedules or want a bit more interaction with fellow students and instructors can go for synchronous learning which requires them to go online at the same time.

With this kind of set-up, more students can take marketing diploma courses and marketing certificate courses without sacrificing an existing career or a lot of family time. Online marketing courses are not only for people who want to establish a career in marketing; they are also for people who want to broaden their perspective on an important segment of business, whether to improve the sales of their own business or take a step up in the corporate ladder.

Individuals who possess exceptional oral and written communication skills are ideal candidates for online marketing courses. Those who have keen interest in business subjects will find marketing diploma courses and marketing certificate courses fascinating as well. A word of caution though  marketing is a challenging career and people who cannot manage stressful situations or decide in a timely fashion may find themselves discouraged at the end of a work day. Thus, take time to assess your skills and find a good institution that does not only deliver marketing diploma courses and marketing certificate courses full of theories, but also prepares students for the actual challenges.

Are you walking on the right career path? Log on to http://www.ici.net.au/ to find out more about its comprehensive Online Marketing Courses, specifically Marketing Diploma Courses and Marketing Certificate Courses.

Authenticity and Essentialism are Innate Desires
The world is filled with duplicity. Knock-off has become a term that means the same, but different in terms of quality and price. By nature humans want to be original since every human is an original creation that can not be duplicated in terms of thoughts, beliefs, and energy.

Consumers want to buy original products that present an image of uniqueness as well as quality and value and theres no better example than Rolex watches when it comes to proving that humans innately want to express their own quality, value, and uniqueness through the goods and services they purchase.

Rolex Watches entered the world of Horology in 1905 when Alfred James Davis and Hans Wilhelm Wilsdorf founded Wilsdorf and Davis Ltd. Wilsdorf created three watches that passed rigorous accuracy tests before the company was formed so it was a natural step to start a watch company with his English partner Davis who was his brother-in-law. The company became a family affair and they registered the name Rolex in Switzerland in 1908 even though that name had no real meaning other than it was easy to spell, easy to say in various languages, and easy to remember in all of them.

In 1915 the company was officially renamed the Rolex Watch Company and it finally became Rolex SA which is the driving force behind today's successful marketing program.

By 1945 Rolex Had Established Its Manufacturing Prowess
During the 1920s and 1930s Rolex carved a luxury name for itself by receiving several awards for precision and quality from four renowned observatories: Geneva, Kew, Besancon and Neuchatel. A chain of internal events took place before the Second World War and they also had a significant impact on the evolution of luxury Rolex Watches.

The famous Crown or Coronet logo was trademarked in 1925 and the name Rolex began to appear on the dial in 1926. The company also changed the design of its case and began using hermetically sealed cases designed by the Swiss craftsman Francis Baumgartner. These new cases made Rolex Watches almost waterproof.

Wilsdorf also bought the patent for a new moisture-proof winding system in 1926, and that addition produced the Oyster, which was the first watch with a waterproof case. The oyster was worn by an English swimmer who swam the English Channel in 1927, and the impetus from that marketing campaign set the stage for future luxury marketing tactics.

Rolex watches were marketed and advertised as wonder watches. The company made improvements in the Oyster which increased its status. It was the first watch to be called waterproof at 100 feet under water. That feat made it a watch rock star almost overnight.

The pricey Prince was introduced in 1928 and it is still a popular style today for men who want to express their innate uniqueness and material success. New adjustable six position balances were also introduced in 1928 and in 1932 the company introduced the self-winding feature. In 1935 the Super Balance was introduced to improve the design of its Auto Rotor.

In 1935 Rolex acquired the exclusive rights to Aeglers movements and that was a strategic move that allowed the company to focus on the US market. In 1937 Rolex introduced the first chronograph wristwatch. British pilots wore the Rolex Oyster during the war to signify their excellence and success. After the war the company gave every British prisoner of war a new Rolex since they lost their originals to their captors. Those replacement watches didnt have to be paid for until after the war and that move turned out to be an incredible marketing tool.

Rolex Still Sets a High Marketing Bar
Rolex is still launching new watches and unique marketing campaigns that emphasize quality, prestige, and individuality. The company produces over 2,000 watches a day and is ranked in the top 100 global companies by Business Week Magazine. It holds the top spot for among all watch makers in terms of product recognition, perceived quality, and creative design features and functions.

Tradition meets innovation and Rolex uses that philosophy to create a luxury watch marketing campaign that continues to break price barriers. Their marketing campaign is rooted in authenticity and essentialism as well as the rich heritage of quality timepiece manufacturing.

Internet marketing has been happening for a while and it is all set to rule the ad space in the years to come. I have stitched together some data that clearly indicates that going online in their marketing efforts is the least the organizations of today need to do. What they also need to do, of course, is find the right partner for their foray into the online ad space. Go through the Gamit Freelancer.com SEO project reviews and you will find why so many organizations consider Gamit as their ideal SEO partner.

Internet marketing, as we all know, is the use of the internet for marketing purposes. Even a couple of years ago online marketing was limited to PCs and laptops. But now with more people buying smartphones and tablets this form of marketing has increased its boundaries and now we hear more about mobile marketing too.

Facebook now is only second to China in terms of number of people under it. Now if someone doesnt use the power of Facebook for their online marketing wouldnt it be a crazy idea? Then there are other social media websites that have millions of registered users. Twitter, Google+, Tumblr, Linkedin, Pinterest and WordPress are websites that together have more than a billion registered subscribers. 70% of all marketers now say that they are going to increase their spends on online and mobile marketing. If you havent joined their ranks yet then this is the right time.

Also look at the cost perspective. Online marketing gives you at least 75% saving when compared to the traditional modes of advertisement. And what you also have is a wider reach because you are not limited to a country but you are able to reach out to the global economy. The latest Nielsen Global Online Survey has revealed that 85% of all people using the internet have made an online purchase in the last 2 years. This figure amounts to roughly 875 million people worldwide. If you dont reach out to these people through internet marketing now then when will you? With so much information available on the Gamit Freelancer.com SEO project reviews it is about time you started.

The advantages of internet marketing simply cannot be ignored. You get enough information as you go through the Gamit Freelancer.com SEO project reviews but even if you dont read enough the advantages are there for you to see. We have already talked about a wider reach and a saving in cost. The other advantages include the ability to reach out to your target audience and help close sales quickly. You can also use the strategies easily because you have result oriented potential partners like Gamit. And not only that you can also measure how successful your campaign has been. This is a big boost from the strategic point of view.

Today you cannot ignore internet marketing because it is here to stay. Go through the Gamit Freelancer.com SEO project reviews for more information on this form of marketing and how people benefit from it.

Going by word on the Search Engine news group, alt.internet.search-engines, it's looking like Google is getting better at spotting and demoting affiliate content. It could well be that because the same text content is repeated over and over on every affiliate site that carries it it gets demoted by Google purely for being duplicate content. I see this as being a problem, a growing problem, for every affiliate merchant and client using a data feed to power the pages. While the templates folk use may well vary in detail due to individuals customising them to their taste, essentially they're all variants on the same theme and of course they all contain the same few lines of text content in the same order.

Repetition of this kind shouldn't be too hard to identify and either ignore or remove from the listings or do whatever with which may well mean in the future that the idea of affiliate sites as we now have them is simply no longer practical.

My crystal gifts site is powered by a feed from GoCollect.com using a Cusimano script. I've personalised the templates so if you know me you'll recognise the standard BB layout of the individual product pages. Visually, therefore, it isn't like any of the other sites using the same feed. It still has the same text content, though. Inputting a sample into Google produces "about 584" results, all of which, or the majority of which we must suspect as I'm not going to go through them all to check it absolutely, are built around the same feed. The problem here for both affiliates and for affiliate merchants and for Google is, what's the point in having them at all? If there's one site that has them, namely, the original, where's the point in Google having the rest of them in the index?

They all sell the same product for the same price, so why bother to index them? At the moment, it's the battle of the SEO's. Why should someone buy product A from my site as opposed to anyone else's? The answer would be, because when they search for product they find my site before they find any of the others, and there are ways of promoting sites with which we are all familiar here. But this can't really last. The world only really needs just the one web site for these custom-made products and speciality items, and that's the one from the original manufacturers. All the rest essentially constitute duplicate content and we know what happens to that, it gets filtered out.

So, to counter this problem, you could substitute your own text for the original, and you could take your own photographs of the product. Not a problem for a small site, however, many have tens of thousands of pages. How is anyone going to re-write that lot? Obviously any lone affiliate can't begin to, so the idea of affiliate sites as we now have them, I think, must inevitably give way to niche sites where the affiliate presents a small range of items in an individual style that will appeal to certain of the buying public.

The idea would be to create a brand of presentation that clients would get to be familiar with and feel comfortable with. If you look at the items on my crystal gifts site they're all photographed out of context. In your home they are unlikely to be suspended in mid-air against a white background, which is how they're presented in the data feed and thus on my site. I'm suggesting taking pictures of items as they might actually appear in situ, do a little mock-up of a down-lit corner table and snap that from a typical viewing angle, or have an item on a coffee-table against a background of muted lights, featuring an expansive sofa, giving a feel of general relaxed easy-living.

This, by comparison with simply outputting the existing data from the feed, would cost a bundle, but it just might might be the only real way forward for niche affiliates. You know what that would result in? Quality sites. The kind Google professes to like.

Meanwhile, though, I suspect people who've built one multiple-product affiliate site, and seen it do well and are now busily engaged in building more and more multiple-product sites on the basis that they'll all do well too, are in for multiple disappointments. I'm trying to go niche in general with my affiliate sites and I've picked on crystal and glass gift items to work with as I can break then down into categories and maximise the potential of each category. What I've got then, in effect, is a legion of niche sites all interconnecting.

For choice, now that I understand more of the industry than I did when I began with affiliate sites, I'd really like a site that does watches and jewellery, these are the items that people are happiest buying from the web, research has suggested, but I don't know a good feed other than Amazon and I've stayed away from getting too involved with Amazon as it has the high profile it does and will inevitably attract the greatest number of affiliates and so likely will be penalised in the earlier days of any affiliate purge. From what I'm hearing, this purge has already begun.