Monthly Archives: August 2015

Using a marketing agency can be one of the best decisions your company ever makes, thanks to their ability to meet your companys marketing needs and help you find a way to sell your products and services. Simplistically, a marketing agency is responsible for coming up with a marketing strategy or advertisements to sell your company and its products. Beyond that, you and the marketing agency must work closely together to define your relationship. Once you have, the marketing agency is responsible for helping your marketing strategy succeed.

The best thing about marketing agencies today is that they will do what you want them to. If you want to treat them as a contracted marketing departmentwith their employees coming up with the marketing and carrying it outyou can do so. If you want them to simply create one advertisement for one television spot, they will do that. Many companies rely on marketing agencies for their entire marketing department, but some prefer to work piecemeal with their marketing agencies, only using them when absolutely necessary. If you need long-term work, you will probably be assigned a particular person at the agency to work with who can follow through with you when needed. Long-term slogans are a great way to market a little-known product or build up a companys reputation. Marketing agencies have years of experience with this and the time and money to invest in long-term marketing schemes.

A marketing agency usually will help your company come up with a marketing strategy. They will have many conversations with you about your customer base, your target audience, and how you want your company to be portrayed. Then they will try to come up with marketing tactics that will connect with the customer base and audience you have defined, and portray you as specified.

Marketing agencies will take advantage of all the mediums available to push your company and its products into the consumer market. Using print media, television, radio and the Internet, a marketing agency will help you make your sales. Using a marketing agency is a good decision because they are well versed in the benefits of using each advertising medium and know how to best reach each market demographic.

A marketing agency may also have the time and talent that your company lacks for strategy and marketing ideas. It is a sad fact that most corporations and businesses simply dont have a truly creative mind, which is what is needed for marketing. A marketing agency is filled with these types of people, which ultimately benefits you.

One other important fact about a marketing agency is that they have a good source of intelligence about the consumer market. Instead of having to pay for polling or focus groups, you can get the data you need from a marketing agency. They have lots of intelligence on different demographics, areas, types of people, as well as on products that sell and where, and the products that dont. They can be a wealth of information if you are willing to go to them.

Marketing - A Jugglers Art:
Marketing, in more the one way, is like juggling. This strange analogy will become crystal clear if we take a close look at it. Just like the juggler the marketer too has to do these things to thrive in his business: first, he has to hook his audience; gain their attention through several jazzy tricks; and then hold their attention by still more innovative juggling. All this he has to achieve without losing balance, focus or steadfastness in the art, the industry, in the marketers case.
In short, marketing is all about alluring, attracting and holding a collection of customers for your Companys welfare.

The Purpose Behind:
To quote the American Marketing Associations definition, it is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". If one dilutes all the verbosity and looks at it, marketing means "selling" a product. This is the prime purpose behind any kind of marketing. The "selling" is accelerated with the help of properly chalked out plans called marketing strategies.

Factors that Influence:
With "selling" as the ultimate goal, marketing strategies are influenced by two basic factors: first, acquisition of customers; second, retention of the acquired customers. So every other strategy that is laid out will focus on the above two. A Company has to work closely towards achieving these two to attain the desired cutting edge over its competitors. There are also a few other objectives like creating awareness (informational and educational) about the product, brand-building and accelerating sales.

Traditional Marketing:
With the world changing at every nanosecond, marketing is also reeling under a whirlwind of change. New modes of marketing like e-marketing and online marketing have evolved. Yet traditional marketing still holds sway with many corporates. Traditional marketing operates based on the following strategies.

The Four Ps- Worship them:
The Four Ps or the marketing mix is a clich with every marketer. Formulated by Jerome McCarthy, the Four Ps refers to the four factors that a marketer has to consider before launching a product or offering a service. The marketing mix comprises of Product, Price, Promotion and Placement. In McCarthys assessment, first and foremost comes the Product-its production and management; second, the process of fixing an affordable price; third, the promotion of the product which includes advertising, branding etc and finally fourth, the placement or distribution of the product, its retailing and the process by which it reaches the customer. All these four elements have to be decided and well planned before pitching into any product launch.

Segmentation- Categorize your audience:
In traditional marketing, the market is segmented into many subsets or segments depending on geographic, demographic, psychographic and behavioral variables. Each segment is homogenous and responds in a particular way to a particular marketing strategy. Small segments are considered as niche markets or specialty markets. A product is aimed at a particular segment and is launched only after thorough market research and consumer research on the segment. This assures the marketer that he is not bungee jumping but walking safely and securely on a well-laid road. Hence a product that is not needed by that particular segment is not produced. This deep analysis of the target segment is called depth segmentation. While the study of the target customers behavioral traits, nature, lifestyle etc is called Buyers Profile. With all these the marketer draws a marketing plan, which is fully geared to reach the target consumer.

Other aspects:
Traditional marketing, unlike New Marketing, is Company-focused and product-based. It intends only to increase the visibility of the Company and its brand. The message conveyed to the customer is Company-controlled and motivated unlike in new marketing, which is Consumer-focused and attuned to consumers interests. The Company becomes the active participant while the consumer fades into the inactive and passive zone. A marketer, adopting the traditional method, will use his products USP (Unique Selling Proposition) to market it. USP is that unique feature which is exclusive to a particular product from a particular brand. With less number of competitors, USP-marketing is a very novel method. But in todays world every other brand has all the features offered by its competitor. Hence the glamour of USP-marketing is fading away.

Advertising and Promotion:
Marketing plans and strategies finally end in advertising. For it is advertising which exposes the product to the world and places it in a platform for the target customer to view. It gives the product visibility and helps boosts its sales. Advertising, in general, can be classified into two trends: Above-the-line (ATL) and Below-the-line (BTL). ATL covers all the advertising done through media. BTL stands for all the promotions- public relations, sponsorships, merchandising etc. In traditional marketing mostly ATL is practiced. The following media are the ATL modes of advertising:
Print Medium: Newspapers, Magazines, Yellow Pages, Posters and Billboards.
TV & Radio: All kinds of TV and Radio spots
Other Communications: All kinds of mailers and leaflets

Traditional Marketing  Is it valid today?
When the world shifts gears and operates in a faster pace, it is advisable for us also to follow its lead and take up the trend. Traditional Marketing, say many market analysts, fails to work in todays world. The brand recall is very minimal as the customer is exposed to a variety of brands. Moreover, as every other brand is as good as its competitor, there is no particular reason for the consumer to opt for a particular brand. Thats why todays marketer aims at 360-degree marketing - an all round marketing strategy covering all the available modes and aimed at constant brand recall. This is where online marketing offer a lot of hope for the marketer as the web reaches out to the prospective buyer in a fastest pace possible. With all these around, the question of whether traditional marketing is valid today rises. Maybe one can nullify this question by a few well-grounded answers: Traditional Marketing is adjudged as the best method according to a national survey conducted in 2005 in the U.S. jointly by Harris Interactive and Public Relations Society of America. As per the survey, most of the general public, Fortune 1000 businessmen and Congressional Staffers voted the traditional method of marketing as the best method. Though the year 2005 belongs to a dead past now, the statement by the reputed marketer Mr. Wilson will put an end to doubting queries: " Traditional Marketing helps because people still view them".

Without an efficient MLM system in place, one of the biggest frustrations for basically 97% of all network marketers is waking up each day with no one to talk to about their Mlm opportunity.

If this appears to be familiar to you, then you should consider working with a network marketing system that will help you comprehend marketing and sales. Understand that most individuals come into Multilevel marketing without any genuine understanding of what it takes when it comes to building your network marketing business.

Once you and other associates on your team have reached the end of your warm market, until you study the marketing and advertising side of Network marketing, the end may be near for you. Rather than let this to happen, consider working with a network marketing system that supplies you the training, schooling, and tools required to build it large.

Your system ought to be an education based platform in not only how to generate your Mlm prospects on the World wide web, but also how to develop beyond your warm market offline. Even though youll want to leverage the power of the World wide web, you still want to get very good at offline techniques.

Why would you want to nevertheless focus on offline strategies? Even if you concentrate all your consideration on the World-wide-web way, you'll most likely recruit folks who like to hook up offline. You'll want to have this knowledge to pass to them, as well as within your multi-level marketing system. In addition, following up with your on the web prospects demands offline telephone expertise and your system must consist of top notch coaching in this area to be powerful.

When it comes to on the web lead generation training, your Mlm system needs to train you exactly how to correctly use procedures such as article marketing, video marketing and advertising, social media, forum marketing and advertising, etc so that you can drive targeted traffic to your site.

Your system ought to present you all the tools and coaching on how to use effective internet site capture pages that convert website visitors to leads. You can learn all the traffic producing tactics in the industry, but if your capture pages don't transform into leads, then you're losing your time.

One of the very best methods to convert site visitors to prospective recruits is to supply them actual, stable, totally free education on how they, too, can realize success in their business. Since you in all probability don't have the know-how or want-to in establishing awesome cost-free instruction and followup to your potential partners, you will need to use a multi-level marketing system that provides you this form of info to give away on your site.

The choice is now in your hands. Decide to locate an effective network marketing system that catapults you to real multilevel marketing accomplishment and then use it effectively. Once you've mastered on the net Multi level marketing lead generation, youll have dozens of daily leads coming in.

Real estate marketing ideas should be sustainable and applicable to a broad audience. When it comes to marketing, you never who can turn out to be a potential customer so you have to be prepared to address different types of people. Because of the immense competition among realtors these days, it's time to put those plans and ideas into action.

Start from taking advantage of print or offline media. The smallest yet easiest way to communicate your business to other people is through business cards. You should always have one wherever you go because you never know when you can meet a potential client. When you also attend big events, you might want to look into sponsorships where you can give free swag.

Online, there are a lot of opportunities for real estate marketing ideas to prosper. Among them is through creating your own website. This is actually a must because websites provide a more convenient and cost-efficient office for you. Through a website you can reach people from all parts of the country or even the globe. Having a website would also allow you to take advantage of other online marketing ideas.

Though admittedly, it can be overwhelming to create a website immediately. You can start small and take advantage of a blog. There are different blogging platforms these days that are easy to maintain and also serve as your website in the meantime.

It is important to have a specific landing page online. This way you can also take advantage of other online marketing strategies. Among them is email marketing. This is a great way to gather specific groups of people as your clients. You can send newsletters and other viral marketing efforts through email marketing.

Social networking sites are also important when it comes to digital marketing. You should definitely take advantage of creating a Facebook page where you can showcase your professional services and other things that can help introduce you to the public.

Twitter is also a social networking site that you can use in accordance with Facebook. This is a quick way to reach your public, share new developments and important news about your business and real estate.

Real estate marketing ideas these days have gone digital. So you should learn how to use both traditional and digital means to sustain your business success.

Business administration involves the creation of a road map that outlines the specific goals that the business is working to achieve and targeted benchmarks for when those goals will be reached. By constructing a business and marketing plan companies develop strategies for reaching their goals in a timely manner. Experts in business recommend that ten percent of the budgeted operating expenses for the business be spent on marketing.

Because customers are the lifeblood of any business how the allocated dollars are spent on marketing can make a significant difference to the bottom line revenues that a company generates. Return on investment is essential for any business and finding marketing channels that will give returns above what is spent is the goal of the marketing department. The challenge for marketing directors comes in finding the right channel to put marketing dollars into and effectively creating a campaign for the selected channels that will give the highest returns.

The marketing mix is a term used to describe the combination of different channels that are to be used by the company to attract new business and increase customer retention. Within the marketing mix the director and his or her team divide the budget and make allocations for where, when and how the marketing dollars will be spent. Some channels may receive more money than others depending upon the cost of entry to the marketing channel and the effectiveness of that channel in returning dividends through sales to consumers.

A marketing mix might consist of print advertising in magazines and newspapers, direct mail, television commercials, radio spots and internet marketing. While traditional forms of media are dividing the budgets of big business smaller companies can also model a scaled version of a marketing mix down to fit their budget.

Where once the elements of traditional forms of media were incorporated into the marketing mix the online revolution has altered the perceptions and spending habits of many Americans. While some forms of media may still be included in the budget of a marketing mix directors of marketing departments are realizing that dollars spent on internet marketing are bringing the highest returns on investment.

While allocating a larger percentage of the budget to internet marketing on a macro level, executives are discovering that there are sub-channels within the internet marketing medium that require further study and division of the channels budget on a micro level. Search engine optimization, pay-per click campaigns and social network marketing are just a few of the options available to marketing departments that are focusing the core of their budgets on the cost effective and highly reachable consumers of their marketing dollars.