Monthly Archives: September 2015

Some mobile marketing campaigns are by far more successful than others. There are various dynamics in the game; product, presentation, interactivity, and management. But the powerful impact of these particular promotion cases was because of well utilized mobile marketing strategies. The entire market research and delivery process of these campaigns were so perfect and well received by the masses, that success came naturally.

Its no easy job getting success with phone promotion. In fact, mobile marketing is perhaps the most difficult field of advertising and publicity. If people do not receive your branding message in the right view, it could be publicity disaster! Your brand may end up with a very bad reputation indeed. You can relate to this when annoying text messages and pop ups keep irritating you while you are using your device. So what was different about these special cases? About everything! Here are the winners:

Nike: The Times Square billboard and mobile promotion from Nike was the biggest phone promotion hit ever. It involved people texting in their desired models and designs, where the winning designs would get a free pair of IDs. The result, Nike gave away 3000 pairs of new shoes, but earned both publicity and gauged the market requirements. They had hundreds of new designs to work with and received a great buzz from people about their brand!

Pontiac G6: When the camera phone G6 was launched by Pontiac, it asked people to click photos of G6s on the streets and thus enter a $ 1,000,000 draw! Well, with a million dollars at stake, people were hunting and buying G6s like crazy! Pontiac sales soared well above the competition (and the prize money many times over) within weeks.

American Express: When this all too well recognized banking giant sponsored the Wimbledon, a billboard boldly advertised that people could get free tickets for the next day if they could correctly predict the winner of that day. Texts about the Wimbledon went viral and the company received more responses than ever expected. People messaged all 14 days, and the tickets kept coming to the winners!

Axe: The deodorant cosmetics brand used some of the best mobile marketing strategies and kept gaining success with phone marketing. They had special ringtones, customized voice call messages, wake up calls, and what not! Plenty of males (and females) found Axe! phone promotions most exciting.

These were the top phone promotion campaigns to ever hit the market. Some of these greatly helped the companies brand certain goods or their brand USPs to a large number of consumers. Simple and yet intricate,  digital marketing can be effectively used for branding, you just have to be innovative.

In the corporate industry, there are so many Internet marketing techniques that you can use in order to ensure the growth and expansion of your business. Of all these techniques, outsourcing has been very prominent. The main reason behind this is that you get the chance to save more money and time while making sure that all the aspects of your business are intact and working well. A business involves a lot of tasks that are vital in achieving success but there are certain Internet marketing tasks you can outsource which would give you more opportunities to accomplish something.

The Internet marketing tasks you can outsource vary depending on the nature of your business. Nonetheless, carefully choosing these online tasks would give you peace of mind because you know that the outsourcing companies are perfectly driven to accomplish what you are expecting them to. Here are the 7 most excellent Internet marketing tasks you can outsource:

1.Copywriting and Article Writing

Both copywriting and article writing can be very helpful in advertising your products and services. These two strategies will allow you to build public awareness and credibility but could be very complex especially for people who are not familiar with the techniques of writing that are necessary to utilize.

2.Website Layout and Design

Not everyone have the expertise of coming up with an excellent website design. If you are an online entrepreneur, you know that your website is one of the most important tools that you can use to drive people towards your business. Creation of website layout and design is an online task you can outsource, so that you can save more time because experts can accomplish the tasks faster than anyone else.

3.Order Taking and Sales

Every sale is important. This is why you have to take advantage of the interests of people. The best example of this is an infomercial that entices a consumer to call and place an order. At the time that prospective customers call, someone has to be there to answer and place it. Otherwise, everything will be wasted.

4.Customer Service via Different Media

Providing utmost customer service is important so that you can keep your consumers and attract more people to take advantage of your offers. This can be done in different ways. Here are three media where customer service can be provided.

Email
Chat
Phone

5.Technical Support

For products and services that involve high technicality, it is important for the company to provide assistance to customers who are having a hard time using the products.

6.Marketing Research and Advertising

Research could be very tedious and expensive. This is one task you can outsource in order to get desirable results and more savings.

7.Online Marketing Strategies

Online marketing strategies involve a lot of analysis and evaluation. This is the reason why it is best to leave the job to specialists.

If you're sick and tired of the latest "Internet marketing" spin, you're not alone. Just about everyone has something out about the "newest and best" way to make money on the Internet with his or her particular marketing method.

But does it work? Not most of it, no.

Of course, if it did work, you'd already have your answers. You'd be rich and you wouldn't be reading this. So I'm going to assume that this hasn't happened to you yet.

And I've got a secret for you.

Know what? Marketing is easy. You can find out everything you need to know about Internet marketing by doing a search online and plopping down about 27 bucks to get the e-book. And really, it can be just about any e-book, because most of them basically repeat the same information over and over.

Guess what? You don't need more Internet marketing information. Getting distracted by the next offer of "Internet marketing wisdom" isn't likely to help you succeed any more than it already has, so let's not even go there, (unless you want to have your pockets emptied further). Still interested? Read on.

I'm about to tell you something incredibly eye-opening, so pay attention. Maybe you'll even want to take notes. Then, just think about it for a little while.

You don't need more "marketing," you need more "heart."

This is where most people fail. They have all the right information from all the right people coming at them all at once, and they've got no idea what to do next. They are stuck at the beginning of a vicious cycle, an online disease characterized by the failure to develop one skill before moving on to another.

Well, I have the answer.

It's not a system , a technique, a plan, an ecourse or a software program. You can't buy it, sell it, or learn it from anybody else. It is available to you 24 hours a day, 7 days a week and 365 days a year. There are no substitutions, exchanges or refunds because it is a little something I like to call... "More Heart Than Marketing"

Here's how it works:

1) Stop trying to be someone you're not. It's fine to copy what someone else is doing that is already successful, but at some point, you have to become a leader, not a follower. Trust me, you will have to stretch yourself in ways that might at first be very painful. However, you will never develop the skills required to succeed if you are not willing to step outside of your comfort zone.

2) Attract people to yourself by means of integrity, honesty, and willingness to share. This means not hyping yourself up or overselling your abilities and marketing skills. People with be drawn to you automatically if you are sincere and trustworthy. This is a fundamental step in building long lasting business relationships.

3) Develop relationships with like-minded individuals. You cannot accomplish everything you need to do by yourself, you need help. However, it's not just about bringing in numbers, it's about interacting with people. Learn to promote yourself, not your program, to your prospective audience. Being unique and genuine will draw people to you that will compliment your strengths and cover your weaknesses. This is essential to achieving any level of true success in your business online.

Modern technology enables new, exciting and highly cost effective marketing strategies. Targeted email marketing and SMS marketing have until now been the preserve of large, wealthy organizations but over the last few years competitive pricing and increased accessibility has meant even small business owners can now join this marketing revolution and take full advantage of this technology through online providers. Such software and portals allow you to create, deliver and track campaigns with the investment of less than a monthly mobile phone bill.

Targeted email marketing is ideal for enhancing the image of your business, increasing the effectiveness of your marketing campaigns and building strong, accurate mailing lists.

Targeted email marketing also enables you, for the first time, to send emails to customers based on their buying habits. Gone are the days of mass messages to all and sundry, you can now deliver messages to those people who are likely to respond to them and you can do this simply and at a fraction of the cost of conventional methods. ROIs are significantly greater than conventional marketing methods.

Targeted email marketing is ideal for newsletters, new product introductions, sales promotions and listings that change on a regular basis. Organisations such as restaurants, hotels, hospitals, travel agents, venues, event organizers, to name but a few, can all benefit from such technology.

SMS marketing is an ideal partner for targeted email marketing and is ideal when the time frame for contact is much shorter. SMS is perfect in situations where your offers may be time limited to a day or so, examples of which may include; special offers, appointment reminders and school absences.

Whether you are a well established company or newly formed finding highly cost effective ways of expanding your customer database is paramount. Targeted email marketing and SMS marketing are fast becoming the main stay for thousands of organizations the world over for such purposes. At least one in three people check their emails daily and with more and more people owning mobile phones there is an unparalleled opportunity to get your messages to those who are likely to act on them.

Creating and sending targeted emails and SMSs couldnt be simpler. Todays providers take away the need for any technical knowledge, allowing you to concentrate instead on creating messages that you know your customers will respond to.

Tracking and analyzing the outcome of email and SMS marketing campaigns is just as easy. You can see who opened your messages, when and whether any links contained within the message were clicked. This further allows you to see what your customers are interested in and further enhances your list accuracy.

Such systems are also scalable allowing you to send one or a million messages with no extra work. Together with low costs and no contracts targeted email marketing and SMS marketing are set to revolutionize modern day marketing and by reading this article you have already taken the first step in embracing this new and exciting technology.

At first glance, mobile marketing seems to be very complex. There are various paths once can choose which include SMS, MMS, email, voice, mobile internet and bluetooth, to name a few and many more ways to engage your audience such as polling, voting, quizzes, sweepstakes and various other applications. The list seems never-ending, but it need not be confusing.

If you are considering getting started with mobile marketing, you should begin by asking yourself who your audience is. Where these people live and where they gather their information (both online and off) as well as what type of media they use when they are looking to have their needs met are key components to know. The point is that the more you know about your audience, the greater success you will have with your mobile marketing campaigns.

By knowing what your audience needs, you can them determine which mobile path (SMS, MMS, mobile internet, etc) makes the most sense to use. You also must take into consideration just exactly what you want to accomplish. Perhaps you wish to run a campaign to build brand awareness or maybe you are thinking of building a permission-based list that you can market to in a very targetable manner. Finally, you should set a clear date of when you want to accomplish your goals and consider how you will measure your progress so that you will know when you have indeed accomplished your goal.

Next, it is imperative that you learn the language of mobile marketing. You should understand the workings of the different paths of mobile marketing and the mechanics of running programs. There are some great ways to learn this language and one of the best resources is subscribing to the Mobile Marketer publication online. You could also consider attending events in person such as the Mobile Marketing Association's Mobile Marketing Forum that meets annually in New York.

As a beginner to mobile marketing you should start out simply. Select a simple program that is easy to use and that has the broadest reach. First put your focus on accomplishing just one of your goals.

For example, you may want to build a permission-based SMS audience. You can do this quite easily by promoting an invitation to get free alerts via your own website. Once people have joined, you can use your Facebook or Twitter account to send messages or coupons to the group and to interact with them.

Be sure to create an interactive experience with your audience and ask them to respond to you and give you their opinions on your programs so that you find out what they are looking for what really interests them.

Mobile marketing is here to stay. You only need to know yourself, your customers and what it is that you want to achieve and then develop a plan for reaching your goals. You will surely discover that once you get moving and have your audience engaged personally, that you will reap the monetary awards you are after.

Product Description

Marketing Mastermind is an Internet marketing social networking site where you can network with other Internet marketers and aspiring Internet marketers and also utilize some of the tools provided by the site. This social networking site is a way for people to learn and share what they know about Internet marketing as well as spread the word about their own online businesses.
Detailed Overview

Marketing Mastermind is a unique concept in social networking sites. Instead of being a general social networking site, it is specifically for Internet marketers. This can cover a wide range of online businesses, of course, but the people who join all have that fact that they make money onlineor want to make money onlinein common. As with all other social networking sites, you join for free, fill out a profile and post comments whenever you like. You can build a friends list in Marketing Mastermind, and you even get your own personal blog. There are chat rooms where groups of people can talk, and you have the option of sending private messages to your friends as well.

Obviously, there are a lot of positive features with Marketing Mastermind. Within the community, you could find people with whom you could run joint ventures, you could trade products or services for mutual benefit and there is always the opportunity to learn enough from other people to help you grow your online business. There are forums contained within the site that are specific to different aspects of Internet marketing, which can be a big help if youre looking for information on something in particular. If done within the rules and guidelines, you could even find customers at this site for your products or services.

Of course, there is always the opportunity for people to abuse their privileges as members of Marketing Mastermind, just as there is with any social networking site. Blatant advertising of your business or products and spamming other members can and does happen, but you can report this type of action and the administrators say that they will take care of it.

Note: If you're on IM Report Card because you're looking for a way to make money online, then you should check out our top recommendation. It's the best method we've found that anyone can use to earn income online. Click here to learn more!

Reputation

As far as social networking sites, Marketing Mastermind is a fairly new kid on the block. Those who have joined so far have been reporting back that the site is well made and mostly well run. Though they see some glitches here and there, such as too many spammers or blatant advertisers getting through, most members are confident that things will go on improving as all the bugs are worked out.
Domain "Whois"

The Whois information for a website lists the owner and their contact information. The owner of "Marketing Mastermind" has purposely made their Whois information private. While not always a bad thing, this could mean they have something to hide.

1 Comment

Marketing environment is made up of all the factors and forces that influence marketing. These forces can be internal like departments (other than marketing such as finance department and human resource department) or external like competitors, suppliers, economic or political situation. To understand them better, marketing personals divide them in two categories namely macro environment and microenvironment. Lets have a look at some of the important factors involved in marketing environment.

Internal factors:
All the departments involved in business management affects the process of marketing as well, for example the finance or research department in large enterprises. Marketing department is bound to keep their expenses under the budget set by the finance managers or to consider recommendations from the research department. Similarly the supplies and collections can have an impact on marketing as well.

Customer markets:
Different types of customers markets include consumer markets (B2C), business markets (B2B), government markets (B2G), also a new type of customer market has emerged as a result of globalization i.e. international market. Where most other departments will treat these markets similarly, marketing team has to treat them all in different manner. Though most advertising campaigns are targeted to consumer market, the type of customer market does affect marketing decisions on the whole.

Competition:
Competition is becoming more and more influential in a company's approach towards marketing. Competition stems from the business that is offering the same product as yours. A business has to counter this competition through marketing; some times businesses do try to have a hit at their competitors in advertisements (though not candidly). The level of competition is also a decisive factor when planning on how much to spend on marketing.

Different types of publics:
Another important microenvironment factor is the publics (government, consumer associations, financial or media publics). All of them can have an affect (positive or negative) on company's reputation and marketing.

Demography:
Good marketing managers tend to spend plenty of time in conducting demographic research for their targeted consumers. Demography is the research of gender, age, race or anything else related to consumers. International businesses are concerned about various races (Asians, Hispanics, etc) and their different set of demands. While the terms like "baby boomers" or "generation X" were invented to reflect the specific age groups of consumers.

Economic Factors:
All the variables of economic markets like inflation, rate of exchange, fiscal policies and monetary policies fall under macro environment factors. They affect all businesses, and needless to say their marketing efforts as well.

Other Factors:
Other notable macro and microenvironment factors are marketing intermediaries, political stability (or instability), new technologies or natural forces.

Market research helps while launching a new product:-

Prior to product development, a market research should be conducted on all aspects including idea development, product development cycle, marketing and sales. At the end of the market research, you would be able to answer the following questions: Will customers buy the proposed product? How can it be used by the potential customers? Which features should be added to benefit the customers? What should be the price? How to handle marketing and sales? The market research may suggest you that the product is not useful for the customers. For instance, suppose a sales group proposes a new product, but your company is not sure about the allocation of resources to engineering design. You conduct a survey among customers regarding the new products features and functions. And at the end of survey, you conclude that the customers do not need the proposed features. Thus, this survey helps you to avoid a significant financial loss in engineering resources and also suggests you how to modify the existing products according to customer needs.

Market research helps in determining new market:-

You should be well aware of the locations of your competitors and customers. You need to map out your potential customer base. Then, you should look for the proper support. The support may include channel partners or direct support teams. You need to consider the issues on regional pricing. You need to review your strategy to be implemented and look for addition information. You may have to visit the particular area and talk to the Marketing Consulting local chamber of commerce.

A market research professional may improve the whole process:-

By employing a market research professional, you can determine all the possible outcomes in a short duration. A research professional also helps you in establishing your goals. Are you looking for sales revenue growth, cost reduction, brand awareness, or competitors share overtake? A research professional will dig out your strengths and weaknesses. A research professional should be allowed to work closely with you in a collaborative environment. You need to respect his decisions and make him feel like he is working for his own business. Sometimes, his researched report might not sound good to you, but you have to accept his decisions for the growth of your business. Read on to discover all the secrets to having all the dates you want in

When it is about online marketing consultants in Florida, you have a lot of choices. You are in the need of a company which can help you make decisions and deal with the situations, for instance your need for marketing tactics and social networking done online. Social media is massively popular these days and covers wider audiences of all ages, which means your business can avail lots of advantages significantly through employing this lucrative strategy in comparison to the traditional advertising and marketing tactics. However, you can conveniently do it yourself, but most businessmen dont really have the time to manage it efficiently. Many companies in Florida are present on social media sites now days, but they dont have an idea exactly about the benefits of using these new media sources to the max so as to generate maximum revenue from their investment.
AMG Worldwide, one of the leading internet marketing companies servicing in Florida, can thoroughly scrutinize your website to know why it is unable to acquire quality traffic which they want. We will compare the recent stats of your website with the other companies in the same industry and to know where you are weakening to be a big competitor. Always keep in mind that if you are depending entirely on the business or industry, the market can get damn tough for you. Today, every business wish to get a website designed for them, but few of them understand that they need to make it shine out from the crowd. Getting your website optimized through a SEO expert, is one of the best alternatives to get assured of the most traffic driven towards your website.

Furthermore, our dedicated consultants at AMG Worldwide will assist you with digital marketing in Florida so as to promote your brand or product or services through interactive online channels. With the advancement in the technology, you also need to make changes to the marketing measures used online, which will be immensely profitable for you and your business. Regardless of this fact that whether your business is online or a local one, you will anyways need internet to enhance your business. Leveraging the advantages provided by the web is one of the best ways to get worthy traffic towards your website, irrespective to the nature of your company.

amgwagency.com offers various services  Marketing Agencies Miami  at affordable prices.

Marketing and sales are one of the most important elements of the firms survival in the market. Although both are dependent on each other many people confuse marketing with sales and vice-versa, which is a big mistake. Marketing to design a product according to market needs and customers, promote the product through advertising etc. and creating a competitive price for the product. Marketing is a platform that sales of Cd's. While on the other hand, the sales process is what we are doing to carry out a product to sell and get a contract. Sales and marketing as a whole is part of a sale and you can not do without the other. They are also known as the activities. The success of an enterprise is critical to the success of these two important activities.

Marketing is the backbone of a company's future and launching pad for sales. While the process of marketing includes product design, advertising etc. the sales process is the implementation of all efforts that involve direct interaction with the customer, either in person or assembly of cold calling or making network. But there is always a rivalry between the two, on an application Dominance others. The marketing people say they have an advantage because I think that is what the product design, strategy and also provides essential tools for sale. They say that sales are the result of marketing and therefore must follow their instructions. Sales staff May not agree with this view and can be completely opposite to his trial. They believe that the sales staff who actually sells a product and the money to the company.

However, many experts believe that marketing should play a key role between the two. A successful marketing campaign makes sales easy and people believe it is the sales staff, who are the main leaders. The most important function of marketing department is to create opportunities for the sales department. Unit sales and marketing companies selling units of success. Marketing is like a life support for sales, which continues to save the sales department and the success that allows them to deliver the final product. It should not be a race to gain supremacy over another department but a race to win the market and customers working together.

Many companies selling and marketing combine together, but in reality they have different objectives. Although the sales department to meet the requirements of what the client is the marketing department is actually busy studying what the market demands. The objective of the marketing department is to predict how the market in the future. Must provide their products to market needs in the years ahead and be prepared to make changes to design their products accordingly.

It is very important that the company integrates the sales and marketing fashionable way. It is the successful integration of these two entities that fuels business growth. Sales people should not be regarded simply as the collection box. Each department has its own function and must go hand in hand in the sale of the company and should be the main criterion.