Monthly Archives: October 2015

Today there is a severe competition in the market and marketing of a product really plays a very important role. We need different marketing tactics which are highly penetrative in the target segment and incur a very less cost. SMS today has become a very obvious choice of the consumers because it provides a high penetration into market and reaches to a large chunk of the society with incurring a very nominal cost.
SMS software is now not an unknown word in this entire world, in fact there are plenty of SMS sending software's available in Indian market today. But for marketing of products companies are now highly involved in sending promotional messages to the target audiences. Today many companies are using online SMS sending websites to target clients by sending text messages at a very faster pace. But there is altogether different charm in using SMS Software. Once the SMS software is been installed on your PC then you are able to add unlimited contacts in the desired group you want and with just a single click of the mouse you can send the messages to the people. The Installation of the SMS software is very simple and with the help of operational CD one can easily operate the software.
SMS Software is an efficient tool to send instant and personalized messages to the target audience. Companies always like to be in touch with their existing clients, customers, retailers, wholesalers so that they can be informed about the new products, discounts, new launched products, features and other value-added offerings offered by the company officials.
Marketing managers always face security issues related with the security of their target audience. They do not want at any cost that their precious data should be lost or can get in the hands of illegal people. The data is the main asset of the company and especially of the marketing department of the particular company. A company can progress and achieve good heights with the prospective clients only when they are ready to invest their time and money in the company. So SMS Software provides them with the sign of relief that while using SMS Software you are been provided with the utmost data security level because once the software is been installed on the computer, the contacts are then been stored in the software at just one computer only. So by this way the data is fully secured and safe. Software possesses the facility of password protection. The person who is having the password of the software can only send the message. No other person is been provided with this facility. It solely depends upon the administrator who is having the password. If administrator wants then he can make different users who can operate the software but are not able to send any message. They are been restricted by this right. So in my view the SMS Software is really best suited for marketing purposes.
Ravneet Anand is Marketing Executive at NSPL. Get more latest and appropriate information about SMS Software, working and benefits of SMS Software, then can visit Website www.nsplsmssoftware.com.

Ive had this study on the back burner for ages and finally decided it was time to check it out. Heres the deal Tons of marketing gurus tell you that the best way to sell something is with a sales letter. Im not disputing that (at least not in this study). These gurus then tell you that you should set up a one-page web-site that simulates a piece of white paper against a _____ background. That blank is what has been bothering me for awhile. Heres why

I keep seeing different colors for major marketers. I even see some major marketers switch colors from one site to another. It makes me wonder if they have done any testing. Does the color just not matter? If so, why do so many use dark blue, light blue and black?

Then I consider the major money makers on the net and wonder why only one uses a colored background. Im talking about Yahoo, Google, Ebay and Amazon. They all use a white background surrounding their page that is set in a limited width table in the center of the page. Only MSN.com uses a medium blue background.

It was high time for a study to find out the real answer. I did it in the usual way. I built a list of profitable and unprofitable sites by looking at the duration of ads being placed on Yahoo (Overture) and Google. If an ad had been shown for six months or longer, I placed the target page on a list of profitable sites. If an ad was placed and completely dropped in less that one month, the site was placed on an unprofitable list. The latter list would be less reliable, but the comparison between the two lists would still be statistically valid with a sufficient sample size. The latter list might only represent average sites, but even average sites would be less profitable than the known profitable list.

The results were very mixed. First of all, the white background sites were the vast majority on both lists. You simply cant go wrong with a completely white background. However, it wasnt actually the winner. Here is the breakdown:

Profitable sites with a white background: 85.2%

Unprofitable (or average) sites with a white background: 92.6%

A non-white background actually was more profitable a higher percentage of the time. I then studied the darkness of the background in those minority sites for both profitable and unprofitable sites. Looking at the RGB values, I split the colors into two buckets those that were dark (191 or less average RGB value) and those that were light (192 or higher RGB value). The results were even more clear:

Looking only at non-white backgrounds of profitable sites with dark colors: 92.8%

Looking only at non-white backgrounds of unprofitable sites with light colors: 96.1%

Wow! Thats quite a correlation. Although a vast majority of profitable (and unprofitable) sites have a white background, those that do have a non-white background have a dark background whereas the unprofitable sites were more likely to have a light background both with an extremly high correlation. Thats hard to ignore.

I next had to get the actual answer. What color background had the highest correlation with profitability. Whats the bottom line? The answer was just as clear:

53.3% of the profitable sites with non-white desktop background were black.

Now; I should be very clear about this result. The area under study is NOT the actual web-site text area. We are NOT talking about having white text on a black background. In a vast majority of cases, these sites actually had black text on a white background. The area under study is the theoretical area AROUND the virtual piece of paper. It is the desktop color if you pretend the web-site area is a piece of paper sitting on a virtual desktop. It isnt the color of the piece of paper that is under study. It is the color of the virtual desktop that the piece of paper is virtually laying upon.

So what am I going to do about this result? Ill probably eventually implement it. I dont like it, but the result is very clear. Why dont I like it? Well, take a look at one of my sites:

http://www.Glyphius.com

I use a virtual piece of white paper on a virtual white desktop. I like the fuzzed shadow I use around the edges. That fuzzed shadow wont be possible with a black background. The shadow will simply disappear leaving (in my opinion) a less professional look of a crisp piece of white paper against a black backdrop.

The other reason I dont like it is that it puts me out of the majority of profitable sites in general. It will make future studies more difficult. Instead of simply grabbing profitable sites and comparing them to unprofitable sites, I will need to grab only profitable and unprofitable sites that have a black background. Otherwise other results might not be valid if they come from the majority white background dataset. A good example would be a study of headline color. The most profitable headline color might be different between those sites with a black background and those with a standard white background.

I simply havent decided what to do yet. Will I stick with the safe standard white desktop behind my virtual piece of paper? Or will I go with the black desktop that is less standard, but has a higher correlation with profitability? What will you do?

One result from this study is very clear though. If you do choose a non-white background, it is foolhardy to choose yellow, blue (light or dark), pastel green, or any other color. The correct color for highest profitability is clearly black. The 2nd place color (and the color of the vast majority of sites) is white. All other colors failed miserably in this study.

A marketing plan template is like a roadmap that allows you to attract your ideal clients and promote your products and services. For solo entrepreneurs marketing themselves online, the best way to do that is with a marketing funnel.

If you picture a funnel, you know it's wide at the top, and narrow at the bottom. At the top of the marketing funnel is where you want to get in as many people from your target market as possible. The best way to do this is by offering a free giveaway that is valuable for your target market.

The top of your marketing funnel is the widest part and it's where you want to get in as many people from your target market as possible.

The best way to do this is with a giveaway that meets the top burning needs of your target market and showcases your solutions. In exchange for this giveaway, your prospects give you their name and email address so you can continue to communicate with them.

You can also tell the people in your marketing funnel about your products and services. This is an important part of your marketing plan template. Generally speaking, in the middle of your funnel you will put your low to mid-range products and services. And at the bottom of the funnel are your highest priced programs and services.

Keep in mind though that you don't want to annoy the people in your funnel with excessive marketing. You should continue to provide valuable content and gifts through things like your newsletter, special offers, contests, etc.

You can also tell the people in your marketing funnel about your products and services. This is an important part of your marketing plan template.

Many coaches and consultants make a mistake with their funnel, in that they start with one-on-one support as their very first offering. Not everyone is ready to make the leap from free to what can be a significant investment.

The idea of this targeted internet marketing strategy is to keep people moving down the funnel, from the top to the bottom. Not everyone will reach the bottom of your funnel, and that's okay. While everyone in your target market is your prospect, not everyone will resonate with your style and messages. You want the people who really connect with you and with whom you really connect to be the ones to move through your funnel and to stick with you.

Remember that your goal is not just to "move people through your funnel". That's way too depersonalized. Your real goal is to build a community. Treat the people on your list with respect. They are valued members of your community and without them, you wouldn't have a business.

Once a specialty product purchased by a select few farmers and hobby gardeners, organic fertilizers have now become a common sight in virtually every garden center. With so much competition on the market, organic fertilizer manufacturers and dealers are looking at new ways to market their products and increase their sales.

Like all wise marketers, organic fertilizer distributors have learned that the best way to sell their product by combining loads of information with interesting displays and well-planned advertising campaigns. Cross-merchandising and educational marketing are two of the best sales strategies any organic fertilizer manufacturer can put into play.

Many organic fertilizer shops and garden centers rely on product displays to increase their sales bracket. The strategy in play consists of catching the consumer's attention by placing entire product lines in one expansive display. Other suppliers will scatter displays throughout the store to increase product presence and encourage people to buy. Another popular sales strategy is the careful placement of organic fertilizer products amid the plant department. For example, you might see a potted rosebush with a small display of organic fertilizers next to it. In doing so, the shopkeeper indicates that the fertilizer will indeed encourage flowers to bloom.

Organic fertilizers are typically differentiated by their N-P-K formulations. A variance in these formulations helps to determine the specific area of use the product is most suited, whether it be fruits and vegetables, flowers, lawn care or turf grass. For example, organic fertilizers with N-P-K formulations of 6-2-2 carry a high Nitrogen content, and are best suited for lawn grass. By advertising this fact, organic fertilizer dealers are able to educate their customers and ultimately increase their bottom line.

The colours and packaging materials used can also be used to create a good sales strategy. More and more organic fertilizer manufacturers have repackaged their products, choosing to use plastic instead of brown paper in an effort to improve their sales. Organic fertilizers wrapped in bright resealable plastic bags and plastic containers are certainly much more attractive, and catch the attention of more shoppers. Sharp, eye-catching floral photography on organic fertilizer bags will also attract consumers, luring them with the notion that their flowers will look every bit as beautiful if they use this particular product.

Another important part of the marketing plan is advertising. With a successful ad campaign in magazines, newspapers, radio or television, the supplier can increase sales, and the manufacturer can increase productivity. Also important in the advertising process is consumer education. Telling potential buyers what the product is, and how it is used, will also help to increase sales. Consumers generally prefer not to purchase products that they have little or no knowledge about. Organic fertilizer producers and marketers are advised to offer informative packaging, giving shoppers the chance to learn more before they buy.

In 2002, many organic fertilizer manufacturers reported an increase in their sales. For example, the Scott's Company reported a twenty percent increase in retail sales of its organic fertilizers and lawn plant food products. According to vice-president of lawn marketing Gordon Hecker, the Scott's Company was able to achieve this boost in sales without making any changes to their organic fertilizers products. The increase came about due to marketing strategy and improved in-store material display.

Green Light is another organic fertilizer manufacturer that experienced double-digit increases in their sales. The company, based in San Antonio, Texas, has concentrated on marketing their specialty organic fertilizers and plant foods with all-weather displays and plastic packaging.

The trick to making a profit in organic fertilizer sales is really no trick at all. Just apply the basic rules or marketing, and watch your sales grow.

Nick Beck, Founder and Managing Director of Tug, the search marketing agency, is a confirmed speaker SES London 2011.

SES London will be held on 21-25 February 2011 at The Queen Elizabeth II Conference Centre, London - See www.SESLondon.com. SES London is the leading UK event for education in interactive marketing. . The SES Conference & Expo is designed to ensure that delegates are given the skills and knowledge to help them maximize search marketing for their business.

A seasoned speaker, Nick Beck is was responsible for creating and managing Legolands online marketing campaign in the UK and has created a company that manages the search marketing for a number of high profile global brands, including Dairy Crest, Merlin Entertainments and Glenfiddich.

Nick will be speaking on day 2 of the conference (23rd February) where he will focus exclusively on gaining a better understanding of how, when, and where to attribute revenue gains from search campaigns.

SES London will be held on 21-25 February 2011 at The Queen Elizabeth II Conference Centre, London - See www.SESLondon.com. SES London is the leading UK event for education in interactive marketing. . The SES Conference & Expo is designed to ensure that delegates are given the skills and knowledge to help them maximize search marketing for their business.

A seasoned speaker, Nick Beck is was responsible for creating and managing Legolands online marketing campaign in the UK and has created a company that manages the search marketing for a number of high profile global brands, including Dairy Crest, Merlin Entertainments and Glenfiddich.

Nick will be speaking on day 2 of the conference (23rd February) where he will focus exclusively on gaining a better understanding of how, when, and where to attribute revenue gains from search campaigns.

Nick says:

"Measurement and analytics are critical to the success of any search campaign. Ill be presenting on this major issue using examples from some of the campaigns we have been running for major brands at Tug. I am looking forward to this and an interesting Q&A session to follow."

Tug offers ppc management services, expert strategic consultancy, campaign planning and management for major brands. Its search marketing team provides expertise in pay-per-click advertising, SEO, integrated search marketing and social media. Contact a PPC agency now. Tug25022011