A marketing plan template is like a roadmap that allows you to attract your ideal clients and promote your products and services. For solo entrepreneurs marketing themselves online, the best way to do that is with a marketing funnel.

If you picture a funnel, you know it's wide at the top, and narrow at the bottom. At the top of the marketing funnel is where you want to get in as many people from your target market as possible. The best way to do this is by offering a free giveaway that is valuable for your target market.

The top of your marketing funnel is the widest part and it's where you want to get in as many people from your target market as possible.

The best way to do this is with a giveaway that meets the top burning needs of your target market and showcases your solutions. In exchange for this giveaway, your prospects give you their name and email address so you can continue to communicate with them.

You can also tell the people in your marketing funnel about your products and services. This is an important part of your marketing plan template. Generally speaking, in the middle of your funnel

Once a specialty product purchased by a select few farmers and hobby gardeners, organic fertilizers have now become a common sight in virtually every garden center. With so much competition on the market, organic fertilizer manufacturers and dealers are looking at new ways to market their products and increase their sales.

Like all wise marketers, organic fertilizer distributors have learned that the best way to sell their product by combining loads of information with interesting displays and well-planned advertising campaigns. Cross-merchandising and educational marketing are two of the best sales strategies any organic fertilizer manufacturer can put into play.

Many organic fertilizer shops and garden centers rely on product displays to increase their sales bracket. The strategy in play consists of catching the consumer's attention by placing entire product lines in one expansive display. Other suppliers will scatter displays throughout the store to increase product presence and encourage people to buy. Another popular sales strategy is the careful placement of organic fertilizer products amid the plant department. For example, you might see a potted rosebush with a small display of organic fertilizers next to it. In doing so, the shopkeeper indicates that the fertilizer will indeed encourage flowers to bloom.

Organic fertilizers are

Nick Beck, Founder and Managing Director of Tug, the search marketing agency, is a confirmed speaker SES London 2011.

SES London will be held on 21-25 February 2011 at The Queen Elizabeth II Conference Centre, London - See www.SESLondon.com. SES London is the leading UK event for education in interactive marketing. . The SES Conference & Expo is designed to ensure that delegates are given the skills and knowledge to help them maximize search marketing for their business.

A seasoned speaker, Nick Beck is was responsible for creating and managing Legolands online marketing campaign in the UK and has created a company that manages the search marketing for a number of high profile global brands, including Dairy Crest, Merlin Entertainments and Glenfiddich.

Nick will be speaking on day 2 of the conference (23rd February) where he will focus exclusively on gaining a better understanding of how, when, and where to attribute revenue gains from search campaigns.

SES London will be held on 21-25 February 2011 at The Queen Elizabeth II Conference Centre, London - See www.SESLondon.com. SES London is the leading UK event for education in interactive marketing. . The SES Conference & Expo is designed to ensure that delegates are given the skills

Some mobile marketing campaigns are by far more successful than others. There are various dynamics in the game; product, presentation, interactivity, and management. But the powerful impact of these particular promotion cases was because of well utilized mobile marketing strategies. The entire market research and delivery process of these campaigns were so perfect and well received by the masses, that success came naturally.

Its no easy job getting success with phone promotion. In fact, mobile marketing is perhaps the most difficult field of advertising and publicity. If people do not receive your branding message in the right view, it could be publicity disaster! Your brand may end up with a very bad reputation indeed. You can relate to this when annoying text messages and pop ups keep irritating you while you are using your device. So what was different about these special cases? About everything! Here are the winners:

Nike: The Times Square billboard and mobile promotion from Nike was the biggest phone promotion hit ever. It involved people texting in their desired models and designs, where the winning designs would get a free pair of IDs. The result, Nike gave away 3000 pairs of new shoes, but earned both publicity andview full post »