Tag Archives: SMS

Today there is a severe competition in the market and marketing of a product really plays a very important role. We need different marketing tactics which are highly penetrative in the target segment and incur a very less cost. SMS today has become a very obvious choice of the consumers because it provides a high penetration into market and reaches to a large chunk of the society with incurring a very nominal cost.
SMS software is now not an unknown word in this entire world, in fact there are plenty of SMS sending software's available in Indian market today. But for marketing of products companies are now highly involved in sending promotional messages to the target audiences. Today many companies are using online SMS sending websites to target clients by sending text messages at a very faster pace. But there is altogether different charm in using SMS Software. Once the SMS software is been installed on your PC then you are able to add unlimited contacts in the desired group you want and with just a single click of the mouse you can send the messages to the people. The Installation of the SMS software is very simple and with the help of operational CD one can easily operate the software.
SMS Software is an efficient tool to send instant and personalized messages to the target audience. Companies always like to be in touch with their existing clients, customers, retailers, wholesalers so that they can be informed about the new products, discounts, new launched products, features and other value-added offerings offered by the company officials.
Marketing managers always face security issues related with the security of their target audience. They do not want at any cost that their precious data should be lost or can get in the hands of illegal people. The data is the main asset of the company and especially of the marketing department of the particular company. A company can progress and achieve good heights with the prospective clients only when they are ready to invest their time and money in the company. So SMS Software provides them with the sign of relief that while using SMS Software you are been provided with the utmost data security level because once the software is been installed on the computer, the contacts are then been stored in the software at just one computer only. So by this way the data is fully secured and safe. Software possesses the facility of password protection. The person who is having the password of the software can only send the message. No other person is been provided with this facility. It solely depends upon the administrator who is having the password. If administrator wants then he can make different users who can operate the software but are not able to send any message. They are been restricted by this right. So in my view the SMS Software is really best suited for marketing purposes.
Ravneet Anand is Marketing Executive at NSPL. Get more latest and appropriate information about SMS Software, working and benefits of SMS Software, then can visit Website www.nsplsmssoftware.com.

Modern technology enables new, exciting and highly cost effective marketing strategies. Targeted email marketing and SMS marketing have until now been the preserve of large, wealthy organizations but over the last few years competitive pricing and increased accessibility has meant even small business owners can now join this marketing revolution and take full advantage of this technology through online providers. Such software and portals allow you to create, deliver and track campaigns with the investment of less than a monthly mobile phone bill.

Targeted email marketing is ideal for enhancing the image of your business, increasing the effectiveness of your marketing campaigns and building strong, accurate mailing lists.

Targeted email marketing also enables you, for the first time, to send emails to customers based on their buying habits. Gone are the days of mass messages to all and sundry, you can now deliver messages to those people who are likely to respond to them and you can do this simply and at a fraction of the cost of conventional methods. ROIs are significantly greater than conventional marketing methods.

Targeted email marketing is ideal for newsletters, new product introductions, sales promotions and listings that change on a regular basis. Organisations such as restaurants, hotels, hospitals, travel agents, venues, event organizers, to name but a few, can all benefit from such technology.

SMS marketing is an ideal partner for targeted email marketing and is ideal when the time frame for contact is much shorter. SMS is perfect in situations where your offers may be time limited to a day or so, examples of which may include; special offers, appointment reminders and school absences.

Whether you are a well established company or newly formed finding highly cost effective ways of expanding your customer database is paramount. Targeted email marketing and SMS marketing are fast becoming the main stay for thousands of organizations the world over for such purposes. At least one in three people check their emails daily and with more and more people owning mobile phones there is an unparalleled opportunity to get your messages to those who are likely to act on them.

Creating and sending targeted emails and SMSs couldnt be simpler. Todays providers take away the need for any technical knowledge, allowing you to concentrate instead on creating messages that you know your customers will respond to.

Tracking and analyzing the outcome of email and SMS marketing campaigns is just as easy. You can see who opened your messages, when and whether any links contained within the message were clicked. This further allows you to see what your customers are interested in and further enhances your list accuracy.

Such systems are also scalable allowing you to send one or a million messages with no extra work. Together with low costs and no contracts targeted email marketing and SMS marketing are set to revolutionize modern day marketing and by reading this article you have already taken the first step in embracing this new and exciting technology.

At first glance, mobile marketing seems to be very complex. There are various paths once can choose which include SMS, MMS, email, voice, mobile internet and bluetooth, to name a few and many more ways to engage your audience such as polling, voting, quizzes, sweepstakes and various other applications. The list seems never-ending, but it need not be confusing.

If you are considering getting started with mobile marketing, you should begin by asking yourself who your audience is. Where these people live and where they gather their information (both online and off) as well as what type of media they use when they are looking to have their needs met are key components to know. The point is that the more you know about your audience, the greater success you will have with your mobile marketing campaigns.

By knowing what your audience needs, you can them determine which mobile path (SMS, MMS, mobile internet, etc) makes the most sense to use. You also must take into consideration just exactly what you want to accomplish. Perhaps you wish to run a campaign to build brand awareness or maybe you are thinking of building a permission-based list that you can market to in a very targetable manner. Finally, you should set a clear date of when you want to accomplish your goals and consider how you will measure your progress so that you will know when you have indeed accomplished your goal.

Next, it is imperative that you learn the language of mobile marketing. You should understand the workings of the different paths of mobile marketing and the mechanics of running programs. There are some great ways to learn this language and one of the best resources is subscribing to the Mobile Marketer publication online. You could also consider attending events in person such as the Mobile Marketing Association's Mobile Marketing Forum that meets annually in New York.

As a beginner to mobile marketing you should start out simply. Select a simple program that is easy to use and that has the broadest reach. First put your focus on accomplishing just one of your goals.

For example, you may want to build a permission-based SMS audience. You can do this quite easily by promoting an invitation to get free alerts via your own website. Once people have joined, you can use your Facebook or Twitter account to send messages or coupons to the group and to interact with them.

Be sure to create an interactive experience with your audience and ask them to respond to you and give you their opinions on your programs so that you find out what they are looking for what really interests them.

Mobile marketing is here to stay. You only need to know yourself, your customers and what it is that you want to achieve and then develop a plan for reaching your goals. You will surely discover that once you get moving and have your audience engaged personally, that you will reap the monetary awards you are after.

SMS marketing is catching up with marketers and small and medium business owners. But before you start on a campaign it is important to know the language of Mobile marketing. Let me start with something simple. 'Single Opt-in' is a term used mobile marketing parlance that refers to a mobile subscriber who has agreed to receive your marketing promotion sms. Marketers who adopt an opt-in program are more likely to see success than a random sms campaign. Very close to single opt-in is double opt-in where the marketer asks a subscriber to opt-in twice before starting any sms campaign. This is a sure-shot way to ensure that subscribers are not unhappy with your sms campaign and in fact they have shown their interest to receive information about your product. Confirmed Opt-in refers to a process of verifying a subscriber's intention to subscribe to the sms campaign and give the marketer an explicit agreement from the subscriber.

You should also be aware of the 'level of permission' that a subscriber has given for receiving marketing content. A little more than what has been agreed might put-off the subscriber killing your marketing objective. A short code is the most important part of a campaign. It is a short 4 to 6 digit code used by marketers to receive responses from subscribers. You must have seen an sms message which says "send in your replies to 7755 and win great prizes". This 7755 is the short code. A dedicated short code is a number that is running for a single service at a time. Say '7777' is only used by a Reality show for getting viewer 'votes'. The Response Capability of the subscriber refers to the user's capability to respond to an sms message based on the functionality of the device.

Let us understand some more terminology which will make us more familiar with mobile marketing. Mobile content refers to news, sports information or entertainment content which is not hard marketing. It can be a prelude to your marketing efforts. Premium content on the other hand is fee a based service for which the subscriber has to pay a certain amount of money. It is a revenue generating source for marketers. Now, without loading you further with sms marketing jargons I will share few tips that you need to know before starting an sms marketing campaign.

Starting a mobile campaign requires approval. It is important to ensure that all services that you want to package in the campaign is in the approval document. It is ideal to cover as many services you can think of in the approval. Get the prospect data from your CRM system and ask your marketer to integrate it with the marketing interface. Last but not least have your customer support in place and launch the campaign with confidence.